Moët Hennessy
We gave champagne a glow-up! Transforming champagne into the go-to drink for every occasion.
Moët challenged us to create a campaign that gets people drinking more champagne. Our mission was to make champagne as approachable as your favorite cocktail. So, how did we transform champagne into the go-to drink for every occasion, not just the fancy ones? We created a platform pressforchampagne.com promoting you to uncork that bottle and celebrate everyday with champagne!
Cheers to making every
moment bubbly!
Creative concepts for social media
I developed social media concepts rooted in SEO and trend research, focusing on topics people are curious about regarding champagne. We crafted engaging content through polls, quizzes, recipes and events to spark interaction.
Cheers to making every moment bubbly!
To gain in depth knowledge of all the search queries and interest of the customers regarding champagne
Creating specifications and content guidelines appropriate for brands customers personas
We developed a clear website structure and intuitive navigation.
We crafted a social media strategy that aligns with both the promotional and the content calendar
Results:
Established a digital marketing strategy for their pressforchampagne.com platform. Driving brand strategy, social campaigns, SEO and executions. Our performed activities led to 172% more website visitors and social media as largest growing channel with 255% growth.
Team:
Art Director, Project Manager, Development members Copywriter, Content Strategist