ECCO
Global campaign
Creation
For the launch of the new ECCO Gruuv in Europe and the USA, we created up a 360º campaign - from TV spots to engaging Reels and TikToks - themed "Everywhere is Within Walking Distance!" We aimed to showcase that every step in your life is within walking distance, regardless of your age, background, or gender.. Big or small steps in life, no matter where you go or what you do, everywhere is always within walking distance...
Life's next adventure is just a step away!
Made for walking
As a creative conceptor, I was thrilled to bring this vision to life and inspire people to to know that every step in life is close enough to walk - but you need the right pair of shoes!
Results:
We successfully launched a dynamic 360º campaign that spanned TV, print, social media, TikTok, and in-store advertising. This comprehensive approach ensured maximum visibility and engagement, reaching audiences across multiple platforms and inviting them to embrace the ECCO Gruuv experience
Team:
Art Director, Project Manager, Development members Copywriter, Content Strategist