Omron Premium
Health Care Messaging
Omron, a global leader in consumer medical devices, needed a fresh content strategy and messaging approach to better support patients managing multiple pathologies. The goal was to create a name and communication framework for their new service that empowers patients to monitor their health from home with ease and confidence.
Results
Our communication strategy helped Omron successfully connect with patients, making their premium products feel more accessible and empowering. The new messaging strategy boosted patient engagement by clearly outlining how Omron’s products could improve their daily health management, fostering trust and long-term loyalty.
Team:
Art Director, Project Manager, Development members Copywriter, Content Strategist, UX designer
Content Strategy for Enhanced Patient Engagement
What We Did:
We crafted a new name and communication strategy aimed at activating, supporting, and empowering patients throughout their health journey. Our approach centered on building a messaging framework that resonated with the target audience, defining clear value propositions, tone of voice pillars, and key messages for Omron Connect Premium. In addition, we developed landing page copy and a comprehensive communication plan to ensure a consistent message across all platforms.
