Service Designer
Ahold for digital transformation Initiatives.
EPAM has supported Ahold Delhaize in its journey toward becoming a more digitally-driven and customer-focused company. This includes digitizing supply chains, online grocery platforms, and creating seamless omnichannel experiences for their customers. My role as service designer was facilitating workshops to shape digital & Gen AI strategy across complex transformation initiatives for Ahold BeCSCE region.
Navigating in a complex digital ecosystem, aligning innovation to deliver digital transformations that make an impact.
Facilitation of Digital Transformation Projects & Workshops
I facilitated digital transformation projects and workshops by bringing together cross-functional teams to align on vision, strategy, and execution.
Through collaborative methodologies, design thinking and structured frameworks, I guided Aholds stakeholder in reimagining processes, leveraging Gen AI technologies, and uncovering opportunities for innovation. One of the initiatives was Personalised Loyalty Promotions for their app, where we needed to find solutions for the complex digital landscape to efficiently work and scale.
Customer Journey Mapping to find new opportunities and deliver business value
Another stream was to discover high value omnichannel shopping App/Web features co-creatively with brands, by using customer journeys and conducting customer research, and to create a vision, roadmap and business case for implementation.
My Role:
- Conducted interviews with multiple stakeholders,
- Facilitated co-creation workshops to identify high-value omnichannel features in collaboration with client brands.
- Developed a vision, roadmap, and business case aligning customer needs with brand goals for seamless implementation.